Developed a dynamic support character named 'Bolt' for the innovative telecommunication brand in Australia and global markets. This character, seamlessly integrated with the existing brand identity, cleverly incorporates a lightning bolt motif, reflecting the brand's energy and speed.
'Bolt' is designed to serve as a versatile brand ambassador, poised to make a striking impact across various mediums. With its sleek and modern design, this character not only complements the brand's logo but also possesses the flexibility to enhance print materials, online presence, and in-store promotions. 'Bolt' embodies the brand's essence, symbolizing swift and powerful communication, making it a memorable and engaging addition to the brand's visual identity.